Business & Tech

Owners See Little Business Bump From Dream Cruise

Clawson business owners say they don't receive much added business for the Aug. 17 Woodward Dream Cruise, as they say foot traffic doesn't quite reach main street.

As business owners, those running the service industry in Clawson know their position two miles off Woodward Avenue means the Woodward Dream Cruise doesn't quite rake in the business as it would for Ferndale or Royal Oak.

In fact, restaurateurs aren't planning any deals or specials for the show — an event which showcases classic cars all along Woodward Avenue —this Aug. 17.

Business owners say the reason is, as the old adage goes: location, location, location.

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"It just didn't seem like there was enough traffic associated with that event," he said, adding that the event does mean a slight increase in business, around 5 percent. "We are a little off the beaten path, so we don't see as much new business as much as we see our customers coming back."

Mike Allan, owner of restaurant and bar , said in years past he tried to take advantage of the celebration by having mug specials, drink and food specials, buffets, but it just didn't do much for business.

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Larry Johnson, owner of , a restaurant and bar in downtown Clawson, said he doesn't see any increased traffic.

In fact, Johnson said the — a Dream Cruise like-event this Saturday — is actually a bigger draw for the downtown Clawson area than the Woodward Dream Cruise.

Just like those in the restaurant business, those working in Clawson's automotive repair industry don't expect a serious increase in business either.

Michael Auger, owner of , said he sees a slight increase in business due to the car show, but does not offer any discounts or specials in wake of the event.

He says the Dream Cruise related business is usually due to classic car owners dusting off vintage cars that may have spent a while in the garage. This means repairs like scratch and dent removal.

"It is generally a specific crowd of car enthusiasts getting prepared for a fun day," he said, adding that, though business is steady for these enthusiasts, some prepare years in advance specifically to show their car off at Dream Cruise. "It seems to be the time for everybody's completion date."

Similarly, Rob Remick, owner of , said he gets a 5 percent boost in business — mostly tune-ups for vintage car owners who want to ensure their cars are in working order.

Allan echoes the sentiment.

"It is businesses as usual," he said. "That's why we just try to cater to our current clientele."


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